About Amoué

Amoué connects skin and spirit with moodboosting ingrediënts and refined fragrances. It’s the first brand to combine scientifically proven neurocosmetics with mindful body care.

We believe that how you care for yourself shapes how you show up in the world. Selfcare isn’t just a habit, it’s a powerful force.

That’s why we create products that transform more than just your skin. Grounded in the connection between spirit, skin, and scent, every formula is designed to deliver real results you can see and feel.

We combine sophisticated fragrance with potent actives and cutting-edge neurocosmetics to create body care that works: for your skin, your senses, and your state of mind.

spirit

While body care routines are known to boost
your mood, Amoué goes further. As one of
the first brands in the world to work with
neurocosmetics, we blend skincare with
neuroscience to support both emotional and
physical well-being.

These advanced and clinically proven
ingredients stimulate the skin’s sensory
system, sending signals to the brain that can
help reduce cortisol levels, promote
endorphin release, and restore emotional
balance. Every formula is designed to
activate positive pathways, deepening the
connection between body and mind. This is
next-generation self-care, where beauty
meets mental wellness.

LEARN MORE ABOUT SPIRIT

scent

We approach self-care through the science
of the senses. Engaging both skin and mind,
we combine rich, sensorial textures with
refined fragrances known to influence mood
and emotional well-being.

Each scent is built around a single, powerful
note like calming sandalwood or energizing
amber, then blended to create an experience
that supports emotional balance.

LEARN MORE ABOUT SCENT

skin

Skincare doesn’t stop at your face. At
Amoué, we treat the body with the same
attention and innovation. Our formulas pair
high-performance actives with refined
textures, using ingredients once reserved for
facial care, now reimagined for the body. It’s
body care that delivers real results, without
compromising on indulgence.

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LEARN MORE ABOUT SKIN
SKIN • SPIRIT • SCENT

Next-generation self-care, rooted in science and guided by intention.

Founders' stories

Chloë de Graaf, founder

After spending years as a marketing director in fashion and beauty, Amoué was born from something deeply personal. After living with OCD since her teens, Chloë found balance through mindful routines like yoga, meditation, and self care. These routines helped turn anxiety into intention. Amoué is her vision brought to life: body care that’s both sensorial and effective, designed to support the mind as much as the skin.

Shanice Zoeteweij, co-founder

A former beauty journalist for titles like ELLE and Cosmopolitan, Shanice transitioned from storytelling to science, retraining as a cosmetic chemist and beauty product developer. Having lived with OCD since childhood, she deeply resonated with Amoué’s mission: a brand rooted in self-care and mental well-being. Drawn to its vision, she joined the team to help blend emotional care with clinical efficacy and redefine body care from the inside out.

Olcay Gulsen, co-founder

As a renowned entrepreneur and women’s rights advocate, Olcay brings decades of experience building and scaling beauty and fashion brands. Drawn to Amoué’s mission of redefining self-care, she joined as a co-founder to provide strategic guidance and mentorship. With her vision and expertise, she helps shape Amoué into a brand that’s as purpose-driven as powerful.